Company Profile
Sterling Hospitality provides hospitality management & project development services to Hotel/Resort developers and owners.
New Developments
Sterling offers a turnkey service relating to new Hotel/Resort projects from initial concept through to the launch and opening. Services offered cover full construction project management and all pre-opening hospitality management criteria vital to the successful launch of new properties. The option of engagement of a Hotel Operator may be negotiated with one of our international Hotel Group strategic partners, alternatively we can set-up an In-house Management Structure.
Current Operations
Sterling also offers consulting services to current up-and-running Hotels/Resorts, covering all aspects of operational management, whether it be an upgrading exercise or introduction of a property's Operations Blueprint via Sterling Hospitality's extensive Operating Criteria and Standards of Performance (SOP) Training Manuals .
New Developments
Sterling offers a turnkey service relating to new Hotel/Resort projects from initial concept through to the launch and opening. Services offered cover full construction project management and all pre-opening hospitality management criteria vital to the successful launch of new properties. The option of engagement of a Hotel Operator may be negotiated with one of our international Hotel Group strategic partners, alternatively we can set-up an In-house Management Structure.
Current Operations
Sterling also offers consulting services to current up-and-running Hotels/Resorts, covering all aspects of operational management, whether it be an upgrading exercise or introduction of a property's Operations Blueprint via Sterling Hospitality's extensive Operating Criteria and Standards of Performance (SOP) Training Manuals .
Scope of Services
(A) CONSULTATION
PROJECT BUILD & DESIGN LAYOUT
Advice, input and liaison with the owner, architects, interior designers and sub-contractors relating to operational issues on;
Facilities & Space Utilization. Accommodation Specifications, Front and Back of House areas, Food & Beverage outlets, Public and Recreational areas and facilities in accordance with the target market intended Star Grading.
MARKETING STRATEGIES, CONCEPT & IMAGE
Compilation & development of;
Brand Identity development, Concept and Logo design, Business & Marketing Plan, Collateral, Public Relations, Advertising Campaign, Promotional Events, Media Plan, Marketing Budgets, Trade Fairs, Unit Pricing structure, Sales & Marketing distribution network, E-Marketing , Property Launch.
FINANCIAL
Sourcing, compilation & implementation of;
Financial Feasibilities, Pre-opening Cash Flow requirements, Financial Control Systems, Financial Reporting Systems, Budgets Licensing & Legal Requirements.
OPERATIONAL
Hospitality procurement of;
Furniture & Fittings, Operating Equipment, Information Technology, Security & Surveillance Systems, Food & Beverage Stocks, Property Management Systems, Recreational Facilities.
Compilation/customization & implementation of operating criteria/ policies & procedures, standards of performance (SOP's);
Operational Criteria, Standard Operating Procedure Training Manuals (SOP), Quality Assurance Programs. Reporting Procedures & Structures.
Introduction of Preventative Maintenance & Quality Assurance Programs;
HUMAN RESOURCES
Implementation of human resources strategies;
Organization Structure, Staffing Plan, Employee Sourcing, Selection & Recruitment, Administration, Employee Handbook, Policies & Procedures, Training Programs and Employee Performance Appraisal program
(B) FULL PROJECT MANAGEMENT
FEASABILITY & PROJECT MANAGEMENT
Research, Compilation & Submission of Reports on…..
PHASE 1 – MARKET RESEARCH
• Market Analysis
• Competitor Analysis
• Project Feasibility Analysis
• Financial Feasibility
PHASE 2 – RECOMMENDATIONS
• Hotel Brand Operator (Optional)
• Resort Configuration
• Facilities
• Financial Overview
PHASE 3 – CONCEPT & BUDGET
• Concept Design Report
• Architecture and Site Plan
• Marketing Plan
• Projected Budget
• Financial Statements
• Project Costing
• Consultants & Professionals – LOI Agreements
• Investor Prospectus
• Business Plan
PHASE 4 – PROJECT MANAGEMENT - CONSTRUCTION
Full Construction Stage Project Management
• Appointment of Professional Team
• Manage tender documentation, Adjudication & appointment of contractor
• Quality management
• Time management
• Cost management
• Project Handover and Completion List
• De-snag
OPERATIONAL MANAGEMENT SERVICES
Financial & Legal Requirements
• Financial Control Systems
• Financial Reporting Systems
• Operational Budgets
• Licensing & Legal Requirements.
Operational
• Furniture & Fittings
• Operating Equipment
• Information Technology
• Security & Surveillance Systems
• Food & Beverage Stocks
• Property Management Systems
• Point of Sales Systems and Recreational Facilities.
• Operational Criteria
• Standard Operating Procedure Training Manuals
• Quality Assurance Program
• Reporting Procedures & Structures.
• Preventative Maintenance Program
• Requirements and selection of concessionaires
HUMAN RESOURCES
• Organization Structure
• Employee Sourcing
• Selection & Recruitment
• Employee Training Programs
• Employee Handbook
• HR Policies & Procedures
• Employee Performance Appraisal program
• Human Resources Administration
PROPERTY LAUNCH
PROPERTY / ASSET MANAGEMENT
Options;
Set-up of In-House Management Company or
Securing an International Hotel Brand
DEVELOPMENT INVESTMENT / FUNDING
Sourcing & Securing reliable Partners
